DiscoveredLOGIC, LLC

Management Consulting & Training


The answers are in you.

We help you find them.

Why Finding the Right Executive Coach is Difficult in Financial Services

According to a 2013 survey by Stanford University's Graduate School of Business, 51 percent of senior executives reported they "receive coaching or leadership advice from outside consultants or coaches." In the high-stakes and rapidly innovating financial services industry, the need for coaching is even higher. 

However, many executive coaching engagements don't succeed in financial services. Some coaches come in with an approach that is just too soft of a touch for hard charging, data-driven financial executives. Some coaches lack the industry expertise required to understand the complex business problems facing their clients. Some coaches have never been responsible for a P&L or regulatory compliance, so they just don't get what those pressures are like.


Meet Victor Prince - The Certified Executive Coach for Financial Services Firms

Victor Prince is uniquely qualified as an executive coach for financial services firms. As a former marketing executive at Capital One, he understands what it is like to lead a team and be responsible for a P&L in the financial services industry. As a former COO of the Consumer Financial Protection Bureau, he understands the complexity of working with government regulators in the financial services industry. As a Wharton MBA in Finance, he gets the technical part of the financial world. And as a former strategy consultant with Bain, he can help sort through the complex strategic issues in the fast-moving financial services industry. 

Victor helps ambitious executives in the financial services industry find a competitive edge by improving key leadership skills like:

  • Conflict Management, 
  • Communication, 
  • Persuasiveness,
  • Decision-making,
  • Managing Upward, 
  • Strategic Planning,
  • Time Management, 
  • Motivating People,
  • Developing Talent, 
  • Delegating, 
  • Building Teams, and
  • Executive Presence.

He is an outside, independent voice who can be a:

  • Sounding Board,
  • Meeting Facilitator,
  • Brainstorming Partner,
  • Accountability Coach,
  • Feedback Provider, and 
  • Leadership Advisor.

Victor applies proven tools and techniques to help executives in the financial services industry identify the root causes of their problems and implement the solutions that will work for them. These techniques begin with an understanding of each client's situation, their thinking and communication style, their interests and behavioral traits, and their career and performance goals to find the best approach for their success. 

Most importantly, Victor understands that coaching requires a significant investment of resources and time from his clients. He is driven to provide coaching results that represent an extraordinary return on that investment.

Contact Victor to learn how he could help you achieve your full-potential as a leader in the financial services industry.

Industry Expertise

Financial Services Executive

Federal Financial Regulator

Management Consultant

State/Local Government Official

Work Experience

Capital One (Marketing Executive)

US Consumer Financial Protection Bureau (Chief Operating Officer) 

Bain & Company (Consultant)

Central Intelligence Agency (Analyst)

Geographic Work Experience

United States

United Kingdom



Middle East

Coaching Expertise

Board Certified Coach,

Center for Credentialing & Education

Certified Executive Coach,

Center for Executive Coaching


International Coaching Federation


MBA (Finance), The Wharton School, University of Pennsylvania

BA (Int'l Studies & Economics), American University

Leadership Author

Lead Inside the Box: How Smart Leaders Guide their Teams to Exceptional Results 

(Career Press, 2015)

The Camino Way: Lessons in Leadership from a Walk Across Spain (HarperCollins, 2017)


How Our Executive Coaching Works

Victor approaches coaching like a consulting project. He helps the client identify their goals and then employs the right information, tools, and techniques to achieve those goals. 

A typical engagement has Victor meeting with the client every week or two for six months. The meetings can be over the phone, via a video call, or in-person. 

Every client is different, but a typical coaching engagement may look like this:

  • Gather Baseline Information - Victor interviews the client's key colleagues to get anonymous feedback on the client's strengths and opportunities for improvement. The client also takes a standardized assessment to measure their working interests and style relative to other people.  

  • Identify Opportunities for Improvement - Victor reviews the feedback and assessment results with the client. They identify and prioritize the most important things to work on.

  • Set Improvement Goals - Victor uses a conversational technique called active inquiry to help the client identify solutions to their problems and opportunities. Each session ends with the client identifying a few next steps they want to do before the next meeting.   
  • Track Progress to Build Accountability - Each session starts by reviewing the progress on the next steps from previous sessions. Victor uses a web-based tool to help the client track progress.
  • Review and Assess - At the end of the six months, Victor interviews the client's key colleagues again to get feedback on the client's strengths and opportunities for improvement, focusing on the areas the client wanted to target. Victor prepares a short summary of the results of the coaching that the client can share with others, as desired. 

  • Provide Ad Hoc Support As Needed - As needed, Victor can help the client by playing other roles too. He can be a sounding board for new ideas. He can role-play to prepare the client for a crucial conversation or a big meeting. He can help with time management and communication skills. He can facilitate meetings. If needed, Victor can also provide consulting and training as separate engagements.

Contact Victor to learn more.
Our Executive Coaching Approach

Our typical coaching engagements are structured around a six month process like this:

-- We both sign a coaching agreement that lays out our shared commitments as coach and client

-- You complete a welcome survey / self-assessment and a work style assessment to identify opportunities to target

-- I conduct an anonymous 360-degree assessment of you with 5-10 of your stakeholders/colleagues you identify

-- We review the results of these assessments and you set a couple of main goals to target for imporovement 

-- We meet over the phone or video for one hour, every other week discuss issues and opportunities you are facing

-- We end each coaching session by indentifying the biggest insights you got and the action items you plan to take

-- We track those action items via a web-based portal

-- We start the next session by reviewing your progress against the specific action items and your overall goals

-- At the end of six months, I do another 360-assessment and we assess progress. 

-- We decide whether we want to enter into another 6 month coaching program. 

Contact me to get a price quote.


Client Testimonials

"It has been a pleasure working with Victor! His coaching has helped me "see the forest through the trees" with regards to how I strategize, become a better leader and focus on the growth and long term success of our business. I recommend Victor and DiscoveredLogic to anyone seeking executive coaching." - Julie M.

"Victor’s extensive leadership and consulting experience, and his strength in coaching combine to create amazing impact! Victor’s coaching pushed me to think outside of my comfort zone, helped me identify options I hadn’t considered, and develop a plan to take action. I’m excited about the direction, ambition, and clarity his coaching unleashed in me. Victor is an excellent coach, and I highly recommend him." - Paula S.

"Victor is a gifted Executive Coach. In working with Victor, I noticed that he was truly able to bring the best out in my by helping me break down barriers existing in my mind, which were holding me back from reaching my goals. Victor's approach is steady and intuitive. He was quickly able to help me assess both the opportunities and the path to capitalize on those opportunities. If you are looking for an Executive Coach who can help you realize the your full potential as a leader in your organization, Victor is a great choice!" - Adam M.

"Victor is an exceptional coach, his sessions are based on experience and modeling behaviors to reinforce competences. Material used have been very helpful to self study between meetings; deep discussions about real situations and root cause identification are some of the success tools that helped me to learn and apply on a daily basis. I strongly recommend Victor’s advice and guidance. More than a coach - a mentor!"
- Gustavo L.

"Victor is one of the most talented coaches I have encountered in my career. His advice is always spot on and he has a way of distilling issues to the essential items. He directs you to solutions in a pragmatic fashion and helps you find your individual path. To say I highly recommend Victor is an understatement." - Rokey S.

"Victor exceeded my expectations during a recent coaching session. By asking great questions, challenging my assumptions, pushing me to really think and answer some of my own questions, and making practical and actionable recommendations he really helped me move an initiative forward. I'd highly recommend engaging him as a coach." Craig B.

"Victor is a great coach, a great listener and his approach is focused on results. You won't meet many people with his experience and track record. He is one of those people that can be thrown into any situation, quickly make sense of it and then deliver results. I highly recommend working with Victor." - Chris W.

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